Fact Sheets

Top Tips For Best Website Results

  1. Integrate your on and off line marketing.
    With a strong cross media ad campaign carried over into your site design, users will instantly recognise your brand wherever they see it!
  2. Don’t forget about order fulfilment.
    Make sure you’ve got a tested infrastructure to rapidly deliver online orders and provide a good customer service then get it now! One bad experience puts people off for life.
  3. Personalisation is the future.
    Targeted content along lines that the customer has set means they will see what they want to see on your site, which is nice.
  4. Keep you copy brief and to the point.
    Like this.
  5. Make sure your e-commerce customers know that your site is secure.
    Users are worried about security. Make them feel that your site is safe and they will come back.
  6. Don't use frames unless you have a really good reason to.
    They don’t work in older browsers, and search engines don’t like them.
  7. Sounds obvious but make sure your site uses web safe colours.
    If you don’t sort it out now it could mean that people can’t read your text or see your navigation. You could just leave it of course, but don’t say we didn’t warn you!
  8. Test your e-commerce site on as many browsers as possible.
    Around 20% of web users don’t have Internet Explorer or Netscape version 4 and above, and that’s 20% of your audience who won’t be able to buy your products or read your info!
  9. Make sure your e-commerce site has a customer service.
    Let visitors ask questions and get responses fast, but that does not mean just an “Email us” link. It’s all about building relationships.
  10. Have a competition!
    Ok, so you’ll get a load of freeloaders but some of them might just be impressed enough to come Back. Remember though, you have to publicise it, or no one will even know and you'll have to give your great prize to the cleaner!
  11. Flash or What!
    If you are going to put Flash or Shockwave graphics on your site, make sure you include a link to download the plug-in to allow for people with older browsers who might not be compatible!
  12. Do you know what your users want?
    Well, why haven’t you asked them? User-based testing of your site in the early stages of concept development is the best way of ensuring your sites success.
  13. Keep design simple in your e-commerce site.
    There is a time and place for huge flash movies and this isn’t one of them. The competition is only a click away so a confused customer will not hang about.
  14. Use the data that you gather.
    Check your log files for the most popular areas of your site and try and work out why they are being used. Act upon what you discover.
  15. Get a URL, which contains keywords relative to your business.
    You can now register longer URLs of up to 63 characters instead of 23. Fill the URL with your keywords, point it to your page and the search engines will love it.

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