310k INTERNET SOLUTIONS FOR WEBSITE DESIGN WEBSITE HOSTING SHOPPING BASKETS INTRANETS AND EXTRANETS SEARCH ENGINE OPTIMISATION WEB SITE MARKETING

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Fact Sheets

1. CONSULT SELECTED CUSTOMERS THROUGH SURVEYS ETC. AND ASK THEM
2. • What do they want from a web site
   • What type of service are they looking for i.e. information only, able to leave personal details, collate ideas and suggestions, purchase your goods or services
   • Do they wish to find out what’s happening, where and when
   • Are they looking for the promotion of new products or services previously unavailable, could this be a whole new sales channel for you
     
     
3. DEFINE YOUR BUSINESS OBJECTIVES
4. • What do you want your web site to achieve
   • Are you looking to expand existing products and services or are you chasing new market areas
   • Do you want to use it as a marketing tool for attracting suppliers
   • Is this to be an advertising tool to increase your company profile, image, advising forthcoming events, promotions or incentives
   • Are you targeting a business or consumer audience
   • Will you have to improve back-end technology
   • Is it your intention to cut transaction costs
   • Do you wish to push into overseas markets? A web site is an excellent way for small to medium sized companies to establish a presence further afield
   • Is this a reactive or proactive approach against the competition
     
     
5. PROJECT BUSINESS PLAN
6. • Set deadlines – be ambitious but realistic
   • Budget – tie in your expenditure with a projected return on investment
   • Resources – Do you have the expertise to develop your web site in-house, and maintain it. Don’t forget you may very well require further PC’s and other peripheral equipment if you choose this route. Getting in specialists to design, build and maintain your site can be the only option for small to medium sized companies who don’t have the millions available of major corporations.
   • Reliability and performance of a site must be major factors to be considered when choosing whether to use the in-house option
   • Integration with the rest of your company, including logistics, making sure that the rest of the business is able to back up what your doing from order processing to delivery
   • You will need to ensure that your internal and local area network is up to the job if hosting internally. Plan your storage capacity; don’t run out of space for product and customer data. Will you have enough processing power to cope with peaks in demand? People will soon find another site if yours fails to respond
   • Some applications you may have to choose from include, Database software, Customer Relationship Management software, Clustering software, E-commerce/Merchant Services, Credit Card Transactions and Clearing software
     
     
7. EVALUATE YOUR CURRENT SYSTEMS
8. • How difficult are these to integrate with, the data which needs to be passed between legacy systems and the front end? Consider whether data will be passed to and from legacy systems in real-time or on a batch basis. If you use the latter route, how often will it be transferred?
     
     
9. DESIGN
10. • Include something different. What can be done to generate interest? How can it be made more attractive than your competitors? Some sites which sell music CD’s have negotiated contracts with record publishers to run music clips. Others track client’s musical tastes and then make suggestions
      
      
11. GO LIVE AND BRAND
12. • Once the system meets customer and company needs, go live! Start branding the site using Search Engines, Advertising, Email marketing and co-linking to other popular sites. You cannot expect people just to visit your site without a call to action. Tell people you have a new web site and market it
      
      

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