Online Sale Of Goods Act
After you have placed an order you should receive written confirmation of the order. You should also be given written confirmation of how you can cancel the order, a complaints address and details of any after-sales services/guarantees.
General shoppers' rights
When you shop online you still have the same protection under the Sale of Goods Act that you have when you shop on the high street. So goods should be of satisfactory quality, fit for their purpose (eg a kettle shouldn't leak the first time you use it), and as described (if the label says 100% wool it should be 100% wool). If goods are faulty or misdescribed you are entitled to a refund provided you return the goods within a reasonable time. Some high street shops offer a goodwill policy which allows you to return goods if you change your mind or have bought the wrong size. However this is not a statutory right. Online shoppers have the statutory right to a seven-day cooling-off period as they have not had a chance to see the goods before purchase.
What about sale items?
You have the same rights even if the goods you buy are in a sale. However be careful of items in the sale that have slight defects. The seller is not obliged to give you your money back if you complain about defects that were pointed out prior to purchase.