Fact Sheets

Link Popularity

Here are a few other important tips to increase the success of your linking campaign:

  1. Link to potential link partners first before you ask them to link to you.

    Tell potential link partners that you've linked to their site and tell them where they can find the link on your site. If you link to other Websites first, more webmasters are willing to add a link back to your site.

  2. Offer a "Link to us" page on your Website.

    Make it easy for other people to link to your site. Offer a "Link to us" page on your site that contains sample HTML code that your link partners can copy and paste into their own Websites. The easier it is for your link partners to link to your site, the more likely they're going to link to you.

    Here's an example of a "Link to us" page.

    On this Web page, there is a ready made HTML snippet at the end of the page that link partners can insert on their own link pages.

    With the snippet at hand, your link partners don't have to think about how to link to your site. A "Link to us" page also indicates that you're willing to exchange links. That means that other webmasters will approach you through that page.

  3. Make your link pages easy to find.

    Don't be surprised that no one wants to link to you if your link back to their site is hidden somewhere in your site and cannot be found by the average Web surfer.

    Make it easy for your visitors to find your links page. If you're afraid of losing visitors, you can open the links to other Websites in a new window.

Conclusion

Building a good link popularity requires some work but the results will pay for it. Link popularity is already the most important factor for search engines to rank Websites.

The sooner you start with your linking campaign, the better the results for your business.

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