Link Popularity
People who visit your topic partner sites are usually interested in what you have to offer. They are more likely to come to your site and to buy something. It's the quality of the traffic that counts, not the quantity.
But how do you find good potential links partners? There are several ways:
- Search the most important search engines for your most important keywords.
Among the search results, you'll usually find Websites that don't compete directly with your site. These Websites are very good potential link partners.
They have a good listing on search engines under your important keywords. This means that they get a good amount of traffic from people who are interested in what you have to offer.
If such a site links to you, you'll get high quality targeted traffic from them. In addition, their link to your site also increases your link popularity and your search engine rankings. - Find out who links to your competitors.
Websites that link to your competitors are probably Websites that should link to you. If a Website links to one of your competitor sites, it's a strong hint that it could be a very good link partner to you.
First, the webmaster of that site has shown that s/he is willing to link to other sites. Second, those Websites are often related to what you have to offer. You'll get targeted traffic from them while increasing your search engine ranking.
Unfortunately, both ways are very time-consuming and it's hard to do it for many sites.
Part 4: How to contact potential link partners
Above we told you how to find good potential link partners. When you've found such high quality sites, it's important that you use the right words to contact the webmasters of these sites.
If you want them to link to your Website, you have to be personal and polite. Emails like the following usually do NOT work:
---snip---
Subject: Let's trade links
Hi!
I've found your site and I think we could link to each other. That will increase your search engine ranking and mine, too.
Best,
Paul
---snip---
Many webmasters consider sending such messages as spamming. It's much more effective to use personalized email messages. They'll improve the chances of your link request message being read and acted upon favorably.