Link Popularity
It's also important that the Website that's linking to you has a similar topic as your Website. Imagine that you sell shoes on your Website. A link from another Website that is all about shoes will count much more than a link from a Website that links to all kind of Websites.
Finally, it's important how the link to your site looks like. For example, one of your important keywords might be "brown leather shoes".
The link
Brown leather shoes
leads to much better search engine rankings for the keyword "brown leather shoes" than the following link
Smith and Partners
By the way, many people think that they can increase their link popularity by submitting their Website address to FFA (free for all) link pages and link farms (Websites that link to all kind of Websites). This doesn't work.
More and more search engines recognize FFA pages and link farms and choose to ignore these pages. Usually, submissions to FFA pages are a waste of time that only results in many spam email messages.
In addition, you should avoid services that promise you 2000 links to your site within a week or so. If they link to you at all, these 2000 links must be of poor quality or they don't have a similar topic as your Website.
Use common sense. Offers that sound too good to be true probably aren't true
Summary:
- try to get links from important Websites
- try to get link texts that contain your important keywords
- don't use FFA or link farm pages
- don't use services that promise lots of links within days
- focus on quality links, not on quantity
Part 3: How to find good potential link partners
As explained above, it's important “who” links to your site. Websites that have a similar topic as your site are more important than websites with different topics.
In addition, if you can convince Websites with a similar topic to link to your site, you'll also get targeted traffic from these sites.