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Fact Sheets
Key Words
Important things you want to remember when picking keywords to target:
- CONCEPTS: Include concept keywords such as "accounting software" if that's what you sell, but also try and be specific enough so that it's not too broad.
- BRANDS: Include more specific brand names such as Sage Accounting Software. If you offer services, then try to use service brand names when possible. Legally, you should put the ® reserved symbol or ™ trademark symbol after the names when mentioning them on the page.
- COMPANY NAMES: If you offer products from a well-known company, include that company's name in your keywords.
- YOUR NAME: Unless you are a well known company/organisation such as Microsoft or Hewlett Packard, it's generally less important to emphasize your name as a keyword. You should, however, setup an "About My Company/Organisation" page that does repeat your name many times so that someone searching for you will find that page.
- COMMON WORDS: There are now so many pages and words indexed on the Web, that a search on many common words such as "software" or "Internet" are going to be completely ignored for that search by the engine! Therefore, most people have to search on two or three word phrases to find what they're looking for. Trying to be listed well on every phrase/keyword combination they might search for is next to impossible.