Key Words
Top Description Tips:-
Let's assume you have a page without a description tag. The page is titled "My World," with a header that says "Welcome to My World," then a giant graphic image and then a link at the bottom that says "enter." Search engines that index this daring creation will probably return a listing like this:
My World
Welcome to My World
So how do we fix it? Let's assume that within "My World" is a site full of information about stamp collecting. Here visitors can find out about stamp prices, stamp exhibitions, stamps for sale and trade, the history of stamps and much more. We'll use the meta tags to communicate this without destroying the image you've worked so hard (ahem) to create. The meta tags go inside the header tags, so that everything looks like this.
< HEAD >
< TITLE >My World< /TITLE >
< META Name = "description" Content = "Everything you wanted to know about stamps" >
< META Name = "keywords" Content = "stamps, stamp, stamp collecting, stamp history, prices" >
< /HEAD >
Now your listing will look something like this in search engines that support the descriptions tag:
My World
Everything you wanted to know about stamps, from prices to history.
Notice how the description matches what's in the description tag? That's exactly what the meta description tag does. It lets you control the description that appears.
It is essential that the description you write does not make use of marketing language. So, if you sold shoes and wanted to be found for terms such as "athletic shoes" and "running shoes," you might write a "just the facts" description like this:
Purchase athletic shoes, running shoes, hiking boots and other footwear plus try our cross country trail finder.
You would not want a description like this, which is full of marketing hype, which editors dislike:
World’s LARGEST online shoe store with the best prices from the greatest brands!!!!