Key Words
Are you having trouble choosing keywords/phrases or writing a compelling description?
As you may or may not know there are three main areas to your website's HTML that carry information for search engine spiders/crawlers:
Firstly there is the < title > tag, normally the purpose of this tag is to display information for the viewer about each page. The content of this tag is very important when the search engine spiders visit the page.
The < description > tag is used by the spiders to provide a summary of the web site for any prospecting searcher, we know most but not all of the search engines use this description tag, some make up their own e.g. MSN.
The most important tag is the < keywords > tag, this tells the spiders the keywords that the site needs to be found under. Choosing good key phrases can make or break the success of your website!
Top Title Tips:-
- Always use your primary keywords in the title tag at least one or more times.
- Try to place your primary keywords at the start of the tag.
- Avoid listing the same word multiple times in a row since some engines may penalize for this. Instead, use the keyword multiple times, but separate them by other words in your text.
- Use the longer form and the plural form of a keyword when possible. For example, if you use marketing in your Title tag, a search on marketing or market will yield a match on most engines. However, words like companies will not always yield a match on company since company is not an exact "substring" of companies. In these cases you'll want to try and use both forms of the word.
- Use Upper/Lower case lettering for keywords in general. Example: Blue Widgets are sold here!
- Longer titles are generally better than shorter ones. However, shorter ones can be used if you need to better emphasize a keyword that is not ranking.
- Make your title interesting and "compelling" to the reader to convince them why they should click there.