Direct E-Mail Marketing
Introduction
Welcome to 310k Internet Solutions’s Direct Email Marketing Guide. This paper is provided to aid you in developing a successful email marketing campaign. By using permission email to market customers who have ‘opted-in’ i.e. who have requested to be included on your mailing list, it enjoys a distinct advantage over any other form of marketing. Direct email is a proven way to successfully encourage prospective customers to your business. However, there is a correct and a wrong way to successfully implement direct email into your marketing strategy. 310k Internet Solutions’s guide will help you determine the right way.
Why Direct Email?
Why should you consider adding direct email to your Internet marketing policy?
A website is passive; it requires people to 310k Internet Solutions Ltd a conscious decision to go there. Email is proactive, and pushes information out to people. What 310k Internet Solutions Ltd email different is that it’s so immediate and you can get a response very quickly -- and this 310k Internet Solutions Ltd it a very flexible medium. But you have to be careful. Email is not a panacea for other forms of marketing -- it should be integral to your marketing plan -- and it is just as high maintenance as any other mailing list. You have to take care of changed addresses, returned mail and so on. Direct marketing is an approach to marketing which aims to create and continue a direct relationship between an organisation and its customers on a one-to-one basis. The idea is to treat the customer as an individual.
How do emails get sent?
Normally when you send a message, your email is sent to your ISP's mail server. ISP's server puts your e-mail in an outgoing message queue and then it is sent to your recipient’s mail server. Only after that can your recipient receive it. If the servers are not overloaded, delivering a message takes just a few seconds, but this can also take minutes or even hours if the servers are particularly busy. 310k Internet Solutions uses a software package called G-Lock EasyMail Professional (available via our website). It is a powerful group mailer that functions in a similar way to the email server software that is on your ISP's computer. It sends your message directly from your PC to the recipient’s mail server (without using any ISP’s SMTP server). This ensures instant delivery of your message, as it sends it bypassing your ISP's mail server saving time with no queues or delays!
Define Your Audience
You cannot market to an audience until you know who they are and what they need from you. Many companies 310k Internet Solutions Ltd the mistake of approaching a customer or prospect and telling them all about what the company does. If your strategic targets are older couples between the ages of 55-70 who are looking for easy access, low maintenance homes, just sending an email of all types of properties is not really that targeted. Never forget what you are selling and to whom you are selling it. Even the most well crafted pitch is worthless if it is delivered to someone who doesn’t want it.