Domain Availability
Banner Advertising
SO WHAT DO YOU DO NOW?
First you must define your target audience. If you sell sporting equipment then it would 310k Internet Solutions Ltd sense to place your banner ads on health and sports clubs sites.
Next is to sit down and concentrate on your ad copy. Jim Daniels, Advertising Expert of JD Publishing offers a few tips on developing good ad writing skills.
- You should develop a variety of ads, since an important part of successful advertising is trial and error, so you need to run different ads to find which ones work best.
- Attract your reader with a catchy word or phrase right up front.
- Study other classifieds. If you see them repeatedly it’s because they work.
- Keep your classified brief and to the point, using phrases not complete sentences.
- Use simple words not long ones. Don’t confuse the reader.
- Tell the reader exactly what they are getting.
- Don’t try to sell the product in a classified. Simply try to get people to respond.
Use energetic punctuation, such as exclamation points instead of full stops.
Finally a “Key” must form part of your advertisement. Keying an ad is a simple yet powerful way to define which ads, on which sites are working best for you. An easy way to do this with email is to ask people to enter something in the subject box. You will then know exactly where the prospect saw your ad. This information will be invaluable to you, allowing you to hone your marketing skills.
Targeting your audience, good ad copy and evaluation all hold an important place in traditional advertising and certainly just as relevant on the Internet. Master these three skills and you will be on the way to bigger profits.