Domain Availability
Banner Advertising
This type of advertising is in the form of banner or button design usually viewed at the top or bottom of a web page.
Placing your banner on other peoples web site can generate a welcomed increase in visitors to your own site.
So how do you persuade Internet surfers to click on your banner, known as an impression, and visit your web site called a click through?
Putting ‘Click Here’ on banners is supposed to increase the chance of a click through. The problem is the sheer number of banner ads, which give no good reason to explore further.
Simon Musgrove-Wethey of 310k Internet Solutions, said, “Surely your window to opportunity should hold the promise of something really exciting, particularly if you are branding a consumer product. Everyone on the planet knows that if you ‘Click Here’ you’re going to be transported to a web site eventually”.
The point Carnegie-Brown is trying to make is that your target will only act to a good proposition, and the promise in any advertising needs to be very attractive to get even the slightest flicker of a response.
Your banner ad is like the envelope of a direct mail shot. Once your target has opened the envelope, you can show him reams of persuasive copy and images, but the whole package will end up unopened unless there is some compelling call to action on the front.
“I’d be a lot more likely to ‘Click Here’ if an attractive proposition was accompanied by a reward”, adds Carnegie-Brown. “Banner ads should be like a party invitation, full of fun, surprise and promise – not a cold call for a roof tiling”.
A good example is worldprints who sell thousands of pictures on 310k Internet Solutions Ltd of topics. To attract a large volume of click through to their web site, they offer free screen savers and wallpapers as an incentive.